Money remains the main criterion for consumers’ food choices at supermarkets, at least for 47% of them, but with a significant decrease compared to 2024, according to the latest survey by the Research Institute of Retail Consumer Goods (IELKA).
Money remains the main criterion for consumers’ food choices at supermarkets, at least for 47% of them, but with a significant decrease compared to 2024, according to the latest survey by the Research Institute of Retail Consumer Goods (IELKA).